Evaluation Question 3: What have you learnt from your audience feedback?

For our audience research we thought of the typecast Indie kid who would be interested in our promotional pack. We then researched this and Indie fashion which was then backed up by Indie music fan sites. We discovered that Indie kids like their music videos experimental yet meaningful. We also discovered that Indie music fans can be any age and not just teenagers in skinny black jeans. By researching Indie media texts we got a good idea about our audience as these texts had to appeal to their audience in order to sell the song. These showed that our audience like narrative videos as well as performance ones but in order to really appeal to them we learnt that a combination of performance and narrative shots was needed. Our promotional package was then based on this profile.

As we knew who our promotional package was aimed at we uploaded our music video in a place where they would find it - Youtube! This was hinted by the fact that the fan made music video for 'A Button Like No Other' was found here. Youtube is the place where people watch and publish media texts for the world to see be they institutions or prosumers like us. We got two comments from Pistola Kick's fans which we then used to change our music video. These comments were mainly about the performance shots. One fan suggested more performance shots were needed and feedback from people around us suggested that our framing and mise-en-scene could be improved. As a result we included more performance shots with every member of the band. Locations were planned and so were costumes although we did not use the conventional Indie outfit of black skinny jeans with jackets. Instead the musicians were wearing jeans, shirts and Jack Wills. These are also conventions of Indie attire but are less common than the typecast skinny jeans and leather jackets.

We also showed Indie music fans our promotional pack, including the ancillary tasks. They liked the music video, especially the combination of performance and narrative shots but thought the performance shots were ineffective due to the obvious classroom location. They liked our ancillary tasks too, especially the front and back cover. However, they saw no link with the inner sleeve images to the music video and this is what they did not like. Despite this they thought the use of lyrics was effective so we included this in our changed ancillary tasks along with new shots of musicians whilst creating an experimental style. They liked this much better. This makes our promotional pack was successful when attracting the audience.