Research into similar media texts and other Indie artists has revealed a lot about Indie music fans and therefore our audience. Indie media texts are experimental in style yet meaningful at times. Some media texts are black and white but others are in colour - this depends on the theme of the song the media text is promoting. Indie bands wear skinny jeans, t-shirts, leather jackets and converse shoes. Their fans also have the same attire and mind set to Indie musicians. This has shown that Indie fans like their music videos, Digi-packs and Magazine adverts related to the song they are promoting. Experimental styles are welcomed along with a mixture of performance and narrotive shots. These peformance shots can be either in a group or of individual musicians.
We discovered a lot more about Pistola Kick's audience by the way the band represents themselves on their Myspace page. By using dark colours and band photos they show their music is realistic and emotional. However, the photo at the top of their Myspace page is experimental showing they also have the experimental Indie vibe. It is this combination that attracts Pistola Kicks's audience. In the music industry audiences are created because of a media text rather than media texts being created for audiences.
We will use this information to create our music video and ancillary tasks.
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